The art of giving feedback is essential for coaches aiming to build stronger teams and empower athletes. In sports, feedback drives growth—athletes are constantly asked to adapt, refine their skills, and embrace new strategies. However, much of this feedback is one-sided, leaving little room for the collaboration and communication that can truly elevate team performance.
Why One-Way feedback falls short
Coaches often lead with a vision, expecting their athletes to follow suit. But not every athlete learns, performs, or responds the same way.
When feedback is purely instructional without any dialogue, athletes might feel disconnected or misunderstood. They may follow directions out of obligation rather than motivation, leading to mental conflict: “I’ll do it because I have to, but I don’t really understand or believe in it.”
Without communication, the team dynamic suffers—and so does individual performance.
The Power of two-way feedback
True feedback is a conversation. It’s an opportunity for coaches to not only guide but also to listen, learn, and adjust. When athletes feel heard and understood, they’re more likely to:
- Understand the “why” behind the strategy or feedback.
- Commit 100% because they believe in the process.
- Collaborate effectively with teammates, building stronger bonds and alignment.
How coaches can master the art of giving and collecting feedback?
To foster collaboration and trust, coaches need to adopt a two-way approach to feedback. Here are five strategies to get started:
1️⃣ Ask questions first
Before delivering feedback, ask your athletes reflective questions:
- How do they feel about their performance?
- What areas do they think need improvement?
This helps them build self-awareness while opening the door to a constructive conversation.
2️⃣ Tailor feedback to individuals
Not every athlete needs the same type of guidance. Take the time to understand their personalities, strengths, and areas for improvement to deliver feedback that resonates.
3️⃣ Foster open dialogue
Encourage athletes to share their thoughts, feelings and perception of the game. This exchange creates a culture of mutual respect and collaboration. Athletes feel heard and that their opinion matters.
4️⃣ Explain the “Why” behind feedback
Athletes are more likely to embrace changes when they understand why it’s important. Clarify how adjustments contribute to the team’s goals and their personal growth.
5️⃣ Be open to listen to feedback as a coach
Feedback is a two-way street. Be willing to listen to your athletes’ input about their game, their feelings, their toughts—it’s a powerful way to grow alongside your team. Their perspective can add great value to the team.
Conclusion: collaboration over control
Great coaching isn’t about dictating strategies or controlling outcomes—it’s about partnering with athletes to help them reach their full potential. By prioritizing communication, coaches can create stronger teams on the field and develop individuals who thrive both as athletes and as people.
Great resource to illustrate my thoughts: Coaching better basketball by giving effective feedback
